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SEARCH ENGINES & INDEXING YOUR
SITE
The key to
generating hits and revenue to your website is for it to be visible
through the search engines. Search engines will remove or not include web sites that use spam
tactics to get high rankings. Should internet web site
consultants fear these threats? Absolutely!
Have your web site designed and submitted
properly using webdevelopmentsharks.com's custom web site
development and search engine
submission services.
How to Get An Optimum
Listing
The best
positions in search engine indexes are 1-25. But how does your
site get to be one of those? Each of the major search engines has
its own methods to determining how your page is indexed. Although
the acceptance of your URL is at each of the search engines discretion,
following these 3 steps can get you an
optimum listing in the search engines.
- Designing your web site properly
- webdevelopmentsharks.com can develop your custom
web site to your specifications and include the essential
elements that your site must contain in order to be accepted by search
engines.
- Writing the right META tags and
description for your site -
Unless your site's description follows
submission rules, it won't get an optimum listing. In a
worst-case scenario your site won't be registered at all!
webdevelopmentsharks.com can design your site content and META tag
descriptions to follow all general hidden tag
guidelines.
- Submitting your site properly
- If you don't submit it properly, all
your efforts will be wasted.
Using webdevelopmentsharks.com's design,
development, hosting solutions and our 300+ search engine submission form
all 3 steps are compiled properly and
your web site can skyrocket in the traffic coming to your web
site.
Submit your web site
to 300+ search engines
HERE!
Search Engine News
A topic of recent discussions has been the
announcement by Yahoo! to renew its partnership with Google. The
relationship renewal means that Google database will still be used to
provide the search listings for the Yahoo! directory.
Since
Yahoo!'s idea bloomed way back in February of 1994, it has used its own
human editors to organize web sites into categories and sub-categories to
define listings to very specific niches. Finding that humans can not
categorize everything, Yahoo! has over the years partnered with
third-party "crawler-based" engines to produce results when there are no
category matches within the existing index.
Google has just made
search engine history by being the first search results provider to win
the Yahoo! contract twice in a row. One large change is that the
results used by Yahoo! will be completely blended together. Meaning the
results from Google and Yahoo!'s human edited directory will look exactly
the same. You will be able to see the results that are from the human
powered
directory by looking for the "More sites about: " section
underneath the search result.
With Google heading the reins for the
search results partnership with Yahoo!, it would be a great opportunity to
get your site included not only into Google, but the Yahoo! search
results. Submit your site to Google now along with 300+ other search
engines: Click HERE!
SEARCH ENGINES & YOUR WEB
SITE
Although the
acceptance of your URL is at each of the search engines discretion, there
are a few things that you could do to move your page up the index.
Here is a breakdown, by search engine.
ALTAVISTA
Alta Vista states that all words in your HTML, with the exception
of comments, will be indexed and then the first few words will then be
used as a summary. This is assuming that you do not have any META
tags within your HTML. If you do use META tags, be sure to include
both "description" and "keywords". Alta Vista is case sensitive, so
keep this in mind when developing keywords. This will insure that
your page has a low index number as well as a conclusive summary.
Submission Policies
will help understand the rules.
AOL
Receives editorial content from DMOZ and
Google. See
suggestions for getting listed.
EXCITE
Excite develops summaries for your web page from the text within
your HTML. However, the search engine ignores META tags. It
tries to identify a dominant theme or term and uses this for keywords that
your page will be indexed by. Basically this states that in order to
produce effective results, your page should contain only one theme. There
is a way around this however. Create your own "dominant theme"
within your HTML by developing a summary paragraph and enter it multiple
times within a comment tag. This will force Excite to use this as
your dominant theme and use it as a summary for your site. Excite is
case-sensitive.
HOTBOT
Based upon information found about HotBot, the search engine bases
it index rankings upon META tags, both "description" and "keyword". There
was no mention of alternate indexing methods, such as TITLE or the first
250 words in the HTML. HotBot suggests using META tags on not just
your main page, but on your sub-pages as well. HotBot also combines
its' search engine with the Open Directory Project.
INFOSEEK
Infoseek relies primarily on META tags within your HTML to
determine your index number. If there are no META tags, then
Infoseek looks at the first 250 characters on your page. Therefore,
if you are submitting your page to Infoseek, be sure to insert a fair
number of keywords with a META tag, as well as including some keywords in
the first 250 characters on your page. If you submit your page
without using any keywords as META tags or in the first 250 characters,
you will find that your site will be hard to find and have a very high
index number. Like AltaVista and Excite, Infoseek is also
case-sensitive, so keep this in mind when creating your
keywords.
LYCOS
The Lycos spider will try to travel through links contained in the
web page you submit and create a summary. The title tag is utilized
but the description is comprised from the text on your page.
The spider revisits all sites on a periodic basis. Most sites are
accepted but keyword tags are ignored.
MSN
Receives editorial content from Inktomi.
Inktomi editorial guidelines. Inktomi's content policy FAQ will
answer most questions on do's and don'ts.
Netscape
Receives editorial content from
Google. Google
Guidelines are worth reading before getting started. Google partners
with Yahoo! and Netscape, providing results to Yahoo! and DMOZ
directories.
OPEN DIRECTORY
PROJECT aka DMOZ
The Open Directory Project
is a collaboration between Lycos, Mozilla.org and HotBot to build the
Internet's most comprehensive taxonomy of Web content. The Open
Directory Project relies on volunteer editors from around the world who
sign up to maintain topics that are of particular interest to them.
The title, keywords, and descriptive sentence must be supplied, not all
sites are accepted, and META tags are not honored.
Provides content to several
partners including Netscape, Google, AOL, HotBot, Lycos, and Pandia. See
guidelines or email
any category editor for advice. List of editors appears at the bottom of
every 'category page' within ODP.
WEBCRAWLER
WebCrawler indexes every word on your page up to 1MB of text. The
keywords under which your page will be found in a WebCrawler search are
thus the words on your page, and nothing else -- they do not accept
keywords or descriptions with the URL submission. They do not
guarantee that a particular site will come up at the top or close to the
top of our results list for a given search. Title tags are
honored, but HTML text is the major factor for the indexing of a
site.
YAHOO/
GOOGLE
Yahoo is set up
differently than the rest of the search engines. Yahoo indexes
websites into different categories. They provide an online form on
their website for you to fill out. Their search is based off this
form and what you put into it. The form asks for your URL, the title
of your page, the category or categories which you would like your site to
be placed under and a description of the your page. This is all that
they use to index your site, therefore, it does not really matter what is
in your HTML. How to suggest a
site provides basic information about
what they expect from you.
Submit your
web site to these
and 300+ search engines HERE! | 
